Who we are

We work alongside communities and businesses to turn complex challenges and opportunities into clear paths forward. With experience across economic development, planning, and redevelopment, we help clients move from ideas to action.

Redevelopment Resources team members at a community event

— About us

Our story

Established in 2009, Redevelopment Resources offers economic development and redevelopment solutions and research services to municipalities, businesses, and organizations. Our experience was gained from active successful careers in economic and community development, planning, and marketing fields. The team transitioned into consulting to share our vast experience with others.

We value the planning process, but we believe the greatest impact comes through implementation. Seeing plans take shape, bringing new life to buildings and properties, and equipping our clients with the tools to make meaningful change happen is what drives our work.

— Core values

Our purpose

Contact us

We believe communities are strongest when their resources, opportunities, and decisions are aligned around a clear direction. Our work is focused on helping clients make thoughtful choices that strengthen local economies, support responsible development, and create lasting value for the people and businesses they serve.

Long-term thinking

We look beyond individual projects to consider how decisions can support a community’s long-term economic health and resilience.

Responsible investment

Public and private resources are limited. We help clients identify where investment can have the greatest practical impact.

Local ownership

Our goal is not to create dependence. We give clients the knowledge, tools, and structure they need to continue moving their work forward.

Meaningful results

We help clients focus their time and resources on projects that align with their goals and focus on outcomes that strengthen communities and businesses.

Evening outdoor market scene under string lights

— Statistics

By the numbers

149+

Combined years of experience

217

Projects on record

167

Market and site studies

184

Client partners

— Our team

Our leadership team

Our leadership team brings experience across a wide range of public and private sector projects. We work closely with clients to navigate challenges, identify opportunities, and connect them with the right expertise and resources.

Kristen Fish-Peterson, CEcD

Kristen Fish-Peterson, CEcD

Principal & CEO

35+ years of direct experience in redevelopment, market analysis, planning, implementation, grant writing, brokerage, business development, media, manufacturing, and marketing. Redeveloped a former hospital into a multifamily apartment building and actively looks for opportunities to turn blighted property into housing in new communities. Certified Economic Developer (CEcD), MBA, licensed WI real estate broker.

Dayna Sarver, CEcD, HDFP

Dayna Sarver, CEcD, HDFP

Chief Data Geek

M.S. in Urban and Regional Planning, University of Wisconsin–Madison. 5+ years of public-sector experience in economic development and real estate redevelopment. Multi-disciplinary approach to developing a community's natural, social, and fixed assets.

Thomas Fish

Thomas Fish

Director of Finance and Development Associate

B.S. in Economics with commercial loan underwriting experience. Supports the Central Wisconsin Economic Development Fund (CWED) through marketing, borrower outreach, underwriting, and loan processing.

— Our team, continued

Our interns

Our internships give students hands-on experience working alongside our team on real economic development and redevelopment projects.

Noah Hippen

Noah Hippen

Intern

Freshman at Dickinson State University, Dickinson, ND

Jack Lovas

Jack Lovas

Intern

Junior at Virginia Polytechnic Institute and State University, Blacksburg, VA

Samantha Caches

Samantha Caches

Intern: 2023-2026

Graduate of University of Wisconsin, 
M. S. in Urban & Regional Planning

Emerson Sonoda

Emerson Sonoda

Intern: 2023-2026

Graduate of University of Southern California, B.A. Sociology
In Progress: M.S. in Spatial Data Science

Historic downtown Main Street with shops, parked cars, and string lights

— Contact

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