Watertown Downtown & Riverfront Redevelopment

Located in Watertown, Wisconsin, Redevelopment Resources authored the city's Downtown and Riverfront Redevelopment Plan — then stayed on for seven years to implement it, turning a full city block into a world-class town square.

Watertown Downtown & Riverfront Redevelopment exterior

— Quick facts

Project overview

  • The plan was implemented over seven years, from strategy to completion.
  • Implementation included setting up a revolving loan fund backed by three participating banks.
  • The redevelopment transformed a full city block into a world-class town square.

— The story

The Plan

Redevelopment Resources authored the City of Watertown's Downtown and Riverfront Redevelopment Plan, along with the implementation strategies to carry it out.

The Build

Redevelopment Resources then stayed on to implement the plan it wrote — a 7-year effort that included setting up a revolving loan fund with three participating banks. The result: a full city block transformed into a world-class town square.

— Learn more

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Historic downtown Main Street with shops, parked cars, and string lights

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