The Redevelopment Resources team is loaded with talent and experience. We have worked together on projects as a group, in pairs, or individually— depending on the skill set needed to create the best result for our clients. Each individual on our team brings specific knowledge, style, and creativity in order to solve problems with special solutions in a variety of ways; we rarely apply the same solution to multiple challenges. We believe each client is unique, so each recommendation, each bit of advice, and each interaction is custom designed. As General Colin Powell once said, “The situation dictates which approach best accomplishes the team's mission.”


  • Deb


  • Kristen


  • Tim

    Strategic Partner

  • Lyn


  • Patrick


  • Mary


  • Lisa

    Strategic Partner

  • Deb Ersland Principal


    Since 1992, Deborah F. Ersland has been President of Best Real Estate Group, Inc., a full-service commercial real estate firm. Ms. Ersland has more than 30 years experience in real estate brokerage, project analysis, historic renovation, project development, site-selection, project design, leasing, and property management. Her real estate experience ranges from hotels, free-standing retail, shopping centers, office buildings, warehousing, industrial space, waterfront-townhomes, along with elderly and family housing throughout Wisconsin. She has been responsible for the leasing and management of over 800,000 square feet of retail space; 600,000 square feet of office space; and the development and management of over 700 units of housing.

    Current consulting projects have included working with numerous communities interested in evaluating their downtowns or business districts. This includes examining tenant mix, physical/streetscape issues, parking, business recruitment, market assessment, working with property owners, business district management and/or individual retail or business consulting.

    Since 1988, Ms. Ersland has taught a seminar, "Business Recruitment: A Practical Approach", to communities throughout Wisconsin and Illinois. This seminar assists communities in formulating a volunteer based business recruitment program. She has served five years on the Board of Directors of the Wisconsin Downtown Action Council, and been active in downtown revitalization activities throughout Wisconsin.

  • Kristen Fish Principal


    Kristen Fish has 20 years of direct experience leading the business development efforts of a small municipality, and working in both media and manufacturing sectors. In 2009 she and two colleagues started Redevelopment Resources, LLC, an economic development consulting firm which operates throughout the Midwest. She has managed all aspects of a business development program including business recruitment, retention, entrepreneurial programming, marketing, loan fund management and deal structuring. She managed development in a 400+ acre industrial park, and also managed multiple Tax Increment Financing Districts from creation to fulfillment.

    Ms. Fish was President of the Wisconsin Economic Development Association (WEDA) in 2008 and she served as the Executive Director from 2011 through 2014. She is a Board Member of the International Economic Development Council (IEDC) from 2006-2008, and again currently. She is a Certified Economic Developer (CEcD) through the International Economic Development Association. She is also a licensed Realtor focusing in commercial real estate. She has her Master of Business Administration from the University of Wisconsin, Oshkosh, and her Bachelor of Business Administration in Marketing from the University of North Dakota.

  • Tim Anderson Strategic Partner


    Tim Anderson is a former Principal and founding owner of Schreiber Anderson Associates, a Madison-based planning, landscape architecture and civil engineering firm. Tim has over 36 years of community planning and design experience. His work has focused on downtown and neighborhood master plans; urban infill and redevelopment projects; architectural design guidelines; waterfront, streetscape and public space designs, and historic preservation.

  • Lyn Falk Partner


    Author, award winning designer, business owner, and educational speaker, Lyn Falk, has earned national praise for her holistic, innovative, results driven design philosophy. Ms. Falk has devoted the past 25 years to teaching and helping retailers and business professionals build healthy, purposeful and productive spaces that move hearts, minds & merchandise. Her expertise in retail design, business, and consumer psychology has helped her develop designs that not only meet but often exceed her client’s projected goals/sales. Falk’s clientele represents over 30 different retail industries, including heavy hitters such as Sears, Miller Brewing Company, the Kohler Company, SC Johnson, Breadsmith, Covenant Healthcare, and Mercury Marine, although hundreds of independent retailers have benefited from her expertise as well. Falk serves as a speaker and consultant for the National Main Street Network. She has worked with over 40 communities, helping them define and strengthen their mission, identity, and retail/business districts in an effort to curb unnecessary urban sprawl.

    Spring 2001 – Present Co-Founder, Solterra Studios (a division of Retailworks, Inc.)
    Created this division to develop and promote beautiful environments that work efficiently, keep occupants healthier and more productive, while serving the greater global goal of 'conscious living.' Work includes serving as a consultant on sustainable design issues (commercial and residential), conducting lectures, writing articles, and creating films on the topic.

    January 1, 1995 – Present Founder and President, Retailworks, Inc.
    Built Retailworks, Inc into an award winning, nationally recognized boutique design firm with over a million in sales within the first five years.Work includes serving as a consultant in retail space planning & design, downtown revitalization, and conducting educational seminars.

    Was voted Owner of the Year by Outpost Natural Foods, Milwaukee, WI.
    Award was presented at their Annual Business Meeting on February 24th, 2007.

    Was selected in 1999 by the Milwaukee Business Journal as one of Milwaukee’s “40 under 40”, an award presented to business professionals who have enhanced the image of their professions and contributed time and effort towards community improvement.

    Available upon request:

    - list of published works and notable acknowledgements
    - list of speaking engagements
    - design portfolio
    - list of design awards
    - client references


  • Patrick Cannon Associate


    Mr. Cannon began his professional career with the Kentucky Department of Revenue working in both Individual Income and Withholding tax units. Upon completion of his Master's degree, he accepted a position as a Financial Analyst with the Lexington Fayette Urban County Government working in the Finance Department.

    His professional employment then took him to the Cleveland, Ohio area where he worked for the City of Beachwood, responsible for administration of the City Tax Department, the information technology system and special projects. One project was calculating the economic impact of a Fortune 500 company wishing to relocate their International Headquarters into the City of Beachwood.

    In 1989, Mr. Cannon relocated to Wisconsin as the Finance Officer for the City of Sun Prairie. After holding this position for over four years, the City Council offered Cannon the vacant position of City Administrator. He held this position until his retirement in 2011. During his tenure as the City Administrator, the City was continually recognized as one of the fastest growing communities in Wisconsin. As Administrator he oversaw downtown redevelopment as well as growth on the City's west side. He was responsible for the development of a free standing Emergency Room which brought 24hour health care to the City and surrounding area.

    He currently works as the Executive Director of the Baraboo, WI Community Development Authority,as well as the Interim Executive Director of the City of Whitewater Community Development Authority.In Whitewater his primary duties focus on business retention and recruitment.

    Mr. Cannon holds a Bachelor of Business Administration in Marketing from Eastern Kentucky University.He also has a Master of Public Affairs from Kentucky State University.

  • Mary Rajek Associate


    Mary Rajek is an emerging talent in the field of Economic Development. She started her career via internships with the Platteville Area Industrial Development Corporation and with the Economic Development team at Alliant Energy Corporation, respectively.

    Most recently, she served as an Economic Development Specialist with the Rock County Development Alliance, and as the Executive Director of the Evansville Area Chamber of Commerce & Tourism. She has had experience in providing economic development services and support at Community, County, and Regional levels, and has had the opportunity to spearhead business and entrepreneurship support programs at the County level.

    Rajek holds a B.S. in Communications for UW-Superior, as well as B.S. degrees in both Business Administration and Business Economics Comprehensive from UW-Platteville. She is currently working towards her Certified Economic Developer designation through the IEDC.

  • Lisa Schneider Strategic Partner, Grants Division


    An accountant with a social conscience, Lisa has a combined 20 years of experience working with non-profit organizations and local units of government. A visionary and proactive nature has helped make her a successful grant writer and administrator with an appreciation for state and federal grant requirements.

    Through her significant community involvement, she has developed a keen understanding of housing and homeless issues and how they compare and contrast with State and National objectives. Her tenacity has resulted in comprehensive knowledge of homeless, housing, and community development grant programs. An innovative thinker with intuitive leadership and natural relationship building skills, Lisa can both build a team and be part of the team.

    She has worked significantly in the housing and homeless grant arena’s successfully securing and administering state and federal grants, and spearheaded several multi-agency collaborative programs. She has also successfully led efforts in community needs identification and prioritization, and developed process and procedure manuals to meet state and federal grant requirements.


“Redevelopment Resources assisted the Whitewater Community Development Authority through a leadership transition with an extensive executive search. They provided excellent guidance and assisted in securing a top notch Executive Director who is a perfect match for our community and its needs ...

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